The President of India Mr Ram Nath Kovind launched the “Incredible India 2.0 Campaign”; ‘Adopt A Heritage’ Project and new Incredible India Website on the occasion.Speaking on the occasion, the President said that tourism is one of the largest industries in the world. “Incredible India 2.0 Campaign” marks a shift from the present generic promotions being undertaken across the world, to market specific promotional plans and product specific creatives, with greater focus on digital presence and social media. ‘Adopt A Heritage’ Project plans to entrust heritage sites to the public sector and private sector companies and individuals for the development of tourist amenities. They will become ‘Monument Mitras’ and adopt bthe sites. The “New Incredible India Website” is an advanced version of the website with more useful features.
